The average age of patients considering cosmetic surgery in Marbella and the rest of the world is getting younger. This is due to the millennial mindset of ‘prejuvention’, the idea of undergoing cosmetic surgery in order to maintain a fresh and youthful appearance is becoming the new normal.

In the early days of cosmetic surgery until relatively recently, patients were looking towards surgery as a means of repairing the ravages of time, as well as correcting perceived imperfections. However, more and more Millennials are seeking methods of prevention as opposed to repair. This is part of this generation’s holistic approach to health and wellbeing, by eating well, exercising and shunning smoking. These non-invasive procedures are a means of bolstering overall happiness, wellness and self-worth, rather than vanity driven.


58% increase in non-invasive treatments

In the US alone, 72 per cent of cosmetic surgeons surveyed by the American Academy of Facial Plastic and Reconstructive Surgery, reported an increase in younger patients (below 30 years) undergoing non-invasive cosmetic surgery. During the five years from 2013 to 2018 the numbers of procedures rose by 58 per cent.  Fillers being the most popular amongst both men and women.


Cosmetic surgery accepted and expected

This approach to beauty and cosmetic surgery is often attributed to the ubiquitous Kardashian clan in the US and UK reality shows such as the Only Way is Essex.  Of course, the main culprit is the prevalence of social media, which has driven this new acceptance of cosmetic surgery in younger patients who want to achieve and retain the desired aesthetic. If you want your lips to look like Kylie Jenner, no problem, get lip fillers, or if you want to stave off wrinkles, get fillers. This is nothing new, but no people are doing it before the wrinkles appear.

Dr di Mauro explains, “Over time the skin becomes creased and wrinkled and the deeper the wrinkles become the harder it is to erase them.  In recent years, younger patients – Millennials – are leaning towards ‘prejuvenation’, in the form of fillers (smaller doses injected into the face).

Acting early, is a way of way of preventing the wrinkles before they cause imperfections on their face. It is also less expensive than waiting for nature to take its course, when it may be necessary to perform an eyelift or full facelift”.


What do we mean by prejuvenation?

‘Prejuvenation’ is a term used by the American Academy of Facial Plastic and Reconstructive Surgery to describe non-invasive treatments that are carried out to prevent rather than repair the appearance of aging. There cosmetic procedure covered by this term include fillers (including lip augmentation), chemical peels, fat removal via cryolipolysis .  The technology improves every day making preventative procedures not only more acceptable but more accessible.

Here are 5 examples of preventative cosmetic surgery procedures:


This process smooths the skill to reduce the appearance of fine lines and age spots. It can also help reduce the damage caused by too much sunshine. It should be carried out at the first signs of aging for maximum impact.


If age spots and sun damaged are caught early enough laser treatment can prevent further damage. It can stimulate collagen production and revive the skins natural elasticity.


Mild sagging and reduced elasticity can be treated if caught early to prevent more obvious signs of aging such and loose neck skin and further sagging later on. 


Fillers can help to delay the appearance of aging without looking like they have had work done. It doesn’t stop the aging process but it helps to maintain the faces current look.


In summary, the steps mentioned in this blog are not intended to stop the aging process, instead they help patients to maintain their current appearance for longer.  It is possible to retain a youthful look, but not to turn back time altogether.

If you would like to know more about Dr di Mauro’s cosmetic surgery procedures and techniques, call 648 43 45 93 for a confidential no-obligation consultation.